Haier Mall, a premier destination for high-quality household appliances, embarked on a comprehensive redesign of its e-commerce platform to elevate user experience and streamline usability. The existing website faced challenges such as cluttered navigation, insufficient visual hierarchy, and usability inefficiencies, which hindered customers from enjoying a seamless browsing and engaging experience. This case study explores the strategic approach taken to identify key pain points, craft innovative solutions, and execute a transformative redesign, ultimately delivering a user-friendly and engaging online platform tailored to the needs of modern consumers.