Pricoo, Pakistan's first Direct-to-Consumer (D2C) e-commerce platform, delivers high-quality products straight from factories. Offering exceptional value across categories like electronics, fashion, and more, Pricoo brings affordability to your doorstep. Pricoo is a marketplace that connects buyers across various categories, aiming to provide a seamless shopping experience in Pakistan. This case study explores the process of designing the UI/UX of Pricoo to enhance usability, accessibility, and overall user satisfaction. Technical Challenges Developing a robust and scalable platform to handle a wide range of product categories while maintaining a perfect user experience. Ensuring data security and protecting customer information in an increasingly digital ecosystem. D2C market Awareness through platform: The D2C market in Pakistan has been steadily growing, driven by increased internet access, a tech-savvy young population, and the rise of e-commerce activity on a high level across Pakistan. With a large youth demographic and growing spending power, Pakistani consumers are increasingly turning to online platforms for their purchases.